REVIEWS
“Lior Arussy is a passionate professional who helps companies deliver on their
brand promise in everyday customer contacts that can make or break a relationship.
His books provide invaluable insights into how to overcome the “short term fix”
to compete effectively in the marketplace.”
—Alan Siegel, Chairman & CEO Siegel+Gale
“Lior Arussy’s new book is another addition to his work on the theme of imporving customer experience to build lasting and rofitable custoemr relationships. Reccomended to both those working on corporate customer startgey and line managers. Strong practical advice from industry visionary.”
—Michael Maoz, Vice President and Research Fellow, Gartner Group
“This book isn’t filled with easy shortcuts and feel-good platitudes. When you’re ready to walk the walk, Lior’s book is a fine place to start down the rarely followed, very profitable path.”
—Seth Godin, Author, Purple Cow and Free Prize Inside
“Lior Arussy is a true customer advócate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience.”
—Ginger Conlon, Editor in Chief, 1to1 Publications
“This book provides a clear blueprint for successful customer relationships. It is a must-read for executives who are serious about pleasing their customers.”
—Guy Kawasaki, Author, The Art of Start
“I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book. It is important to learn how to implement a successful customer focus strategy and you need knowledge and process to do it well. Read this book and learn.”
—Tim Sanders, Author, Love is the Killer App
“Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with clear objective of helping people make money. Read this and profit”
—Jerry Vass, Author, Soft Selling In A Hard World
“You can’t force people to achieve Excellence. You can only invite them.
Arussy offers compelling insights into the art and science of how to make this
happen in your workplace. It’s an engaging, inviting and refreshing read.”
—Kenny Moore, Author, The CEO and the Monk: One Company’s Journey to Profit and Purpose
“In this book, Lior Arussy skillfully illustrates how critical excellence is in corporate strategy and the significant role every employee plays in its delivery. Excellence Every Day is an important read for both executives and employees.”
—Jill Griffin, Author, Customer Loyalty Co-author, Customer Winback
“Organizational customer centricity is driven, on an everyday basis, by motivated, enabled, proactive employees who make the personal choice to be ambassadors for the brand value promise, the organization, and the customers. Individual employee commitment is the way excellence can be humanized, even institutionalized, becoming part of a company's DNA and strategically differentiated identity. In this insightful book, Lior Arussy applies his vast experience to help any enterprise or manager successfully achieve this worthwhile objective, employee by employee.”
—Michael W. Lowenstein, PhD CMC
Vice President Harris Interactive Loyalty
Author, One Customer, Divisible
“I have known Lior Arussy for close to ten years and have always been a fan of this writing. He as the ability to take the ordinary performances of employees and explain how, by simple tweaks, they can become extraordinary in the eyes of their customers. In his usual good humor and easy to read manner, Lior explores 23,000 responses to a global, year long survey which asks how employees feel their customer interactions have been as compared to the recipients of those interactions. The results are astounding. This book is a must read for companies that want to get the jump on their competition by delivering excellence instead of mediocrity.”
—Sheri Greenhaus, Managing Partner, Cyber M@rketing Services/ CRMXchange.com
“Random acts of Superior customer service should not be a fluke or a perfectly aligned circumstance it should be captured and part of a repeatable interactive process. There has been a power shift to the customer and companies that do not recognize, understand or embrace this shift will continue to gamble with and lose their customer’s share of wallet. Lior’ book is a must read from the executive level of a company down to the people that actually interact with customers.”
—Michael W. Thomas, National President, CRM Association
“You know what makes this book something you should read? Excellence. It doesn’t say that you should be great, or successful in business. It says that you and your business should “unleash” excellence every single day. And THAT is a message that everyone should heed. Which makes THIS a book everyone should read.
“This is an indispensable book for understanding how to be excellent each day and knowing what excellence even means. If you’re reading this endorsement at a bookstore, take the book into your hand, bring it to the counter, take it home and devour every page. Go.”
—Paul Greenberg, Author, CRM at the Speed of Light, Chief Customer Officer, BPT Partners
President, The 56 Group, LLC
“Excellence -- as Lior has rightly defined it in these pages -- is one of the few sustainable differentiators in today's economy. The examples and stories in this book are filled with character, vision and wisdom. Drink deeply, and you'll be better equipped to chart a successful course forward - for yourself and your organization.”
—Brad Cleveland
President, International Customer Management Institute (ICMI)
“Lior Arussy has been a champion for excellence in service delivery for years. His insights into how companies can improve the customer experience are invaluable and essential for every business.”
—Keith Dawson
Senior Analyst, Frost & Sullivan
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