ABOUT LIOR ARUSSY

Lior Arussy is the founder and president of Strativity Group, Inc., a global customer experience research and consulting firm specializing in design, innovation and deployment of differentiating, profitable customer experiences. His books include Excellence Every Day: Make The Daily Choice (Information Today May, 2008) and Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! (Wiley 2005) In addition, he has published over 100 articles in publications around the world, including at The Harvard Business Review.

For his thought leadership and contribution to the industry, Mr. Arussy received CRM Magazines “2003 Influential Leaders” award and served as a juror on Fast Company’s Customer First Awards 2005.

Prior to establishing Strativity Group, Mr. Arussy held executive positions at Hewlett-Packard and other companies.

His accomplishments have been recognized by leading press and analysts such as ABC, The Wall Street Journal, Financial Times, The Times of London and Gartner.